Stud of the Week: Reebok

The ads in this year’s Superbowl were about the same as always. A few were great like the screaming animals, the big pigeons or the mouse jumping out of the wall. However, none that aired in the game were as good as the Reebok ad that premiered right after the game ended.

It’s obvious that there is another version of this Perfectville ad where the ’72 Dolphins welcome the ’08 Patriots to town, saying something like “Look, we’ve got a new neighbor. Perfect!” And that would have been clever and all, but what makes this one so genius is the smug on smug action.

Mercury Morris gets the game ball from Eli, and he gets to enjoy the fact that the Patriots aren’t “on his block” anymore. It’s a great job by whatever ad agency put it together, and even an even better job by Reebok to greenlight it. For that reason, they are my Studs of the Week!