According to a recent survey the Pittsburgh Steelers have the largest percent of fans who are women. Scarborough Sports says more than one third of all women in the Pittsburgh area consider themselves to be fans. This was more than double the national average of 16%. One would imagine that this stat in some way led to the installation of Steely McBeem as the team's mascot. Until now I thought Steely was an homage to the fact that "Queer as Folk" was set in the Steel city, but now I see that they were going for a Romance Novel cover feel when they made him... or Bill Cower, which may have also been to get those Steel City women wet in their Steelers Thongs.
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